Case study · Thriver · 2020–22

Thriver — three pillars, one design system.

Senior Product Designer across three concurrent product surfaces — a customer-facing marketplace, a vendor onboarding portal, and an internal CRM — while owning the design system that held them together.

Snapshot
RoleSenior Product Designer
DatesNov 2020 – Dec 2022
PlatformWeb — marketplace, B2B portal, CRM
TeamManaged junior designers
Scope
DSBloom + Super Thriver design systems
CustomerMarketplace + bookings
ProviderBookings portal
InternalOps CRM
Problem

Three product surfaces had grown independently with conflicting patterns. Customers needed an explorable marketplace, vendors needed efficient management tools, and ops needed a unified CRM.

What I led

Owned the design system across all three pillars. Designed the customer marketplace from scratch — category exploration, collections/favoriting, programs. Mentored junior designers across the team.

Outcome

Bloom + Super Thriver design systems shipped, supporting the three pillars with shared tokens and components. Marketplace launched with category nav, filters, and a Collections feature for saved bookings.

Story 1 · Marketplace

Customer marketplace — category, filter, find.

The customer portal needed to handle a deep multi-category catalog (wellness, food, virtual, etc.) without burying anything. The design problem: how do you make a 4-level taxonomy feel like a guided tour, not a tax form?

Thriver explore home — top-level marketplace
Explore — top-level surfacing across team-activity categories
Thriver category view
Category — narrowing without losing context
Thriver subcategory
Subcategory — depth without commitment
Thriver filtered results
Filter — quick narrowing within depth

Story 2 · Marketplace

Collections — shared favoriting for teams.

Thriver's customers are typically HR or office leads booking on behalf of their team. A single user saving favorites privately wasn't enough — they needed a way to gather options, share with collaborators, and decide together. Collections turned a personal favoriting pattern into a team workflow.

Thriver collections page
Collections — multiple boards per team
Thriver collection detail
Collection detail — saved options with team context
Thriver collaborators modal
Collaborator invite — turn favorites into shared decisions

Saved is a feature; shared is a product.

Most marketplaces treat "favorited" as a personal-bucket feature. For Thriver's audience — group bookers — the value only appears when the bucket can be shared. The collaborator modal sits at the top of the IA inside a collection, not buried in settings, because sharing is the action that converts, not an afterthought.